GROW

The Art and Science of Developing a Winner

We believe that a scalable growth plan based on quantified data, deep insight and sound market recommendations will significantly increase your chance for long-term success.

Market Validation

We vet forecast assumptions with reliable data and supporting strategy.

• We provide concrete primary data to prove that your intended market potential is big enough to make investing worthwhile

• We vet revenue forecasts with solid assumptions based on proprietary, quantitative data that meet statistically rigorous margins of error We vet forecast assumptions with reliable data and supporting strategy.

• We provide concrete primary data to prove that your intended market potential is big enough to make investing worthwhile

• We vet revenue forecasts with solid assumptions based on proprietary, quantitative data that meet statistically rigorous margins of error

Market Adoption

We evaluate your start-up’s market viability to sustain scalable adoption and purchase over time.

• We evaluate your proposed strategy based on primary data which quantifies buyer demand

• We identify your potential buyer universe into tier one, two and three current and future markets to assess the viability of a market strategy that achieves buyer utility

• We perform a thorough competitive analysis of your product’s MVP, quantify demand over time and back assumptions with solid data

• We identify barriers to adoption and propose recommendations to mitigate risks

Market Size

We determine if your strategy can scale, has an addressable market and what percentage of the market you can capture over time.

• We build reliable revenue forecasts and adoption timelines with primary quantitative data that meet statistically rigorous margins of error

• When sizing your overall market potential, we provide the data sources, methodology (how your data was collected, synthesized and analyzed), research methods and analytics tools that were used

• You have access to the raw data for further proprietary analysis

Competition

We identify all other players in your proposed sandbox. Is this business disrupting the status quo in an existing industry or creating a brand new market?

• We use applied growth principles and analytics framework to assess the competitive value of your start-up’s current and future market strategy

• Develop detailed SWOT and BOS analysis that clearly position your start-up’s value proposition vis-a-vis other players

• Recommend strategies to differentiate products and services and divergence from competitors

Competitive Advantages

We determine which product, service and industry features distinguish your business from competitors to give you market advantage.

• We provide a thorough analysis of your start-up’s competitive differentiators such as unique intellectual property, exclusive licenses, marketing and distribution relationships and novel solutions  

• Identify potential inhibitors, accelerators, flash points and areas for opportunistic growth

Business Model

We identify what risks there might be to the business based on the plan submitted and assess what strategy the business has proposed to reduce the impact of those risks.

• We provide the data needed to vet your claims that this business is in a strong position to become profitable over time

• We evaluate your supply chain, sales and distribution model, partnerships and alliances

• Engage in a report follow-up strategy session with your team to discuss the outcome of our report and go-forward recommendations